In The News

California Forestry Association Names George Gentry Senior Vice President

SACRAMENTO — The California Forestry Association (Calforests) announced the promotion of George Gentry – formerly Vice President of Regulatory Affairs – to Senior Vice President of the association.

“Since joining Calforests four years ago, George has immersed himself in the complex and constantly evolving world of California’s forestry regulatory structure,” said Rich Gordon, President and CEO of Calforests. “With more than 40 years working in the state’s forestry sector, George’s encyclopedic knowledge has proven to be a significant benefit to our members and association staff in navigating the state’s arcane regulatory environment.”

George, who started in his new role last week, had this to say about his promotion: “As many of you know, forestry runs in the family for me, so its a tremendous honor to accept this new position with Calforests and to have the opportunity to further support the work of this wonderful industry and its members. I am humbled and look forward to further promoting and protecting the interests of California’s forestry sector.” In this new capacity, George will continue to spearhead Calforests’ regulatory affairs efforts, while also taking on several special projects and initiatives.

The California Forestry Association (Calforests) is the statewide trade association that consists of forest owners, forest products producers and forestry professionals committed to sustainable forestry and responsible stewardship of our renewable natural resources through environmentally sound policies and conservation practices. The forest sector is a significant contributor to our state’s environmental and economic well-being. To find out more about Calforests, please visit